ECB is earning only $41.33 million whereas Cricket Australia (CA) is earning $37.53 million. It won’t be wrong to say that the concept of Big 3 is no longer applicable in the upcoming cycle of 4 years.
The associate nations would be worried as they are set to get only $67.16 million. We are about to witness 20 team T20 WC in 2024 which would be massive as the associate nations would be keen to make a mark that they are still extant.
That has got to be a good thing– Richard Gould on more cricket being played around the world
ECB CEO Richard Gould was seen having an interaction on the latest episode of the Final Word podcast. Richard Gould took a unique stance and said that the game is developing because of the T20 leagues and said indirectly that the USA can be the next strategic partner of the sport.
“You look at the T20 franchises and all these leagues that are being created – there is more cricket being played around the world now than there ever has been before. That has got to be a good thing,” said Richard Gould.
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“And then there are mother markets in play. The States is an interesting market. What happens if we get cricket in the Olympics, which is in the States (Los Angeles, 2028)? There’s another key, pivotal moment for it,” he stated.
“There will be some bumpy patches along the way in terms of what direction we take, but never mind that. Let’s look at the overall big picture – the game is growing,” he added.
We have invested very heavily in the Hundred- Richard Gould
Richard Gould silenced all the outside noise regarding Hundred competition. Richard Gould made it clear that the tournament would get bigger and better and said that Hundred has a massive purpose.
“You could argue it gives us a point of difference, in a very crowded market. You see the competition that we’re in globally now. Every country needs to have a super, primetime white ball domestic competition,” said Richard Gould
“We have invested very heavily in the Hundred over a number of years, both emotionally and financially. We need to make it bigger and better. We also have the Blast which we need to make bigger and better,” he stated.
“We are not going to take the Hundred out. We are going to make it bigger and better. We are going to make the whole of cricket, bigger and better. That is our aim. We want to do it in a really collaborative fashion where everyone feels they have a role, they have purpose and they have something to gain from this,” he added.